|Image courtesy WTF QR CODES.
The QR code is indeed useful as a means of distributing content to mobile users without requiring the installation of yet another app. While there are still valid use cases for technologies such as NFC and Bluetooth beacons, in many cases it's simply easier and therefore more effective to simply embed a QR code in your print and/or digital signage. We think the QR code is a great companion to traditional signage, digital or not, and hope to make the case for its expanded use.
The QR Code as a Device
So how does it actually work?
|Schedule content to a QR code device along with any digital signage
The analytics piece is critical in order to determine the performance of a QR code campaign. Every scan of the QR code is recorded in AdHawk along with many other valuable metrics including dwell time, individual media views, and even custom events from gadgets. For example, our 'Rating' gadget will record the rating selected by user in AdHawk. Any other custom gadget can also easily record relevant metrics as an event in AdHawk.