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Showing posts from January, 2015

AdHawk Beacon Analytics

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Analytics is now live for all adHawk beacons registered to your account. A full suite of real-time charts provides comparative metrics for impressions, dwell time, and user gender. An interactive heat map allows for instant visual inspection of the most active beacons. Selecting a comparative date range will present the additional data side-by-side for quickly determining trends, and chart intervals can be selected for hourly, daily, weekly, and monthly breakdowns. Click tracking is also available by running the Affidavit report which details the exact date and time a user selected a particular media item for viewing.

These tools are an essential element to closing the loop on your beacon campaigns by providing feedback on beacon performance. Our goal is to provide the most comprehensive end-to-end solution for beacon related marketing, and we understand the critical importance of analytics. Please contact us with any questions or comments, your feedback is important to us!


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