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Showing posts from October, 2017

Digital Signage Gets Physical - Part 1: RFID

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This is the first in our multi-part series on interfacing digital signage with the physical world. We will cover a number of various sensor technologies and how they can be utilized by the Revel Digital platform.

Digital signage has become much more of a dynamic medium where the content is driven in part by real-time conditions and environmental context. Advertisers would much rather pay for adverts when there is a suitable context (eg. it's raining so advertise umbrellas), and when they know someone is attentive or at least in the proximity of the sign. Context can also be defined by a person physically interacting with an item (ie. lift and learn). In these instances, sensors in smart shelving can trigger specific signage based on the item of interest. There is a vast array of sensor technologies now available to meet the criteria for context awareness in digital signage and we hope this series will help to better understand how those technologies can be utilized in your digita…