Showing posts from August, 2015

Utilizing Audience Measurement & Face Detection

Audience measurement has been available on the RevelDigital platform for quite some time yet most of our customers are not aware of it's existence. All of our Android players currently support the technology and simply need it to be enabled. For those unfamiliar with the technology it allows measuring the age and gender of your audience as well as providing key metrics including the number of impressions (visitor count) as well as dwell time (duration of visit). It's important to note that this data is in no way able to identify an individual and is collected anonymously.

This audience data can be utilized in a number of different ways including: Real time tuning of your playlists based on the current audience makeupAnalyzing your audience using our integrated AdHawk reporting toolsCustom template actions via scripting based on real time audience data Audience measurement can be used with or without digital signage. Simply collecting and analyzing the data is an option as well…