What is face detection?By using what's called 'computer vision', it's possible to algorithmically determine the number of faces in a video frame along with approximations for age, gender, and even mood. This data can then be used in real-time to adapt signage to better match the make-up of the current audience. For example, if the audience is primarily male, then adjust the playlist to include more male oriented content. By targeting the right demographic you are automatically improving the value of your content.
What is audience analytics?Audience analytics is taking the audience data and massaging it to learn various 'big picture' statistics and trends. Revel Digital has a suite of visualization tools we refer to as AdHawk which can provide these valuable insights.
|AdHawk provides audience analytics|
|Enable audience analytics in the player settings|